RightNow Technologies has taken the covers off a $25m two-year technology development project, the RightNow 8 enterprise suite. And this enterprise software-as-a-service company believes this will ...

Multiple studies and opinion surveys performed across industries agree: It’s more cost-effective to retain existing customers than it is to acquire new ones. Knowing this, many business leaders devote ...

Growing a brand presence requires understanding the customer and putting their needs first. Customer advocacy transforms customers into brand advocates willing to vouch for and promote products and ...