Storythinking is our brain’s narrative mode, evolved to plan escapes from threats. Thinking in story drives creativity and ...

A new study reveals that LLMs are already outperforming the average human, but not the most creative among us.

What we recognize as creativity in AI is actually coming from a source we’re intimately familiar with: human imagination.

AI has passed a new benchmark, scoring better than the average human on a recognized creativity test involving 100,000 people ...

Creative work has always depended on friction; the discomfort that comes when opposing forces are allowed to collide rather than be smoothed away.

A massive new study comparing more than 100,000 people with today’s most advanced AI systems delivers a surprising result: ...

Creativity has long been treated as a defining human trait. It shapes art, science, and problem solving, and it helps societies adapt and innovate.

Top-tier creativity remains elusive to AI. Models can’t help but repeat ‘safe’ ideas over and over. In A Nutshell AI ...

A human-first approach to AI offers a practical path forward and rests on three principles any organization can adopt.

While generative AI can match or exceed average human creativity on certain tests, the most creative humans still outperform machines.

Forbes contributors publish independent expert analyses and insights. I write about how creativity and communications accelerate success. Jul 24, 2024, 02:21pm EDT Creativity is more important than ...