So, after devising your strategic plan, create a Strategy Map and a Balanced Scorecard for explaining and executing it. With the Strategy Map, your people can all see their role in carrying out the ...
Do you prefer watching to reading? Then watch the interview on bridging the Strategy-Execution gap with more in-depth guidance on how to implement executable strategy. Strategy execution is ...
How do you create a successful automation strategy for a marketing program? A key step is mapping each part of the customer journey to actions (what needs to happen) and automations (elements of the ...
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