Having an effective growth strategy is essential to any business—for startups, it’s do or die. Being able to scale quickly can mean the difference between thriving and barely surviving. As someone who ...

A go-to-market (GTM) strategy is an action plan specifying how a company will reach target customers and achieve a competitive advantage. The essence of a GTM strategy is to provide… A go-to-market ...

Everyone loves to complain about terrible, snooze-inducing presentations. But if you’ve been in business for any time at all, you know it’s not just slide decks that are routinely awful. You’ve likely ...

AI—and specifically generative AI—has proven to be the most breathlessly hyped technology ever to hit the procurement function. When it burst onto the scene, it was trumpeted less as a technology and ...