Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode responses as ...

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

Google Ads are not going anywhere. Eventually, AI Search results on Google and likely other properties will have ads.

The revolutionary advertising product launched 25 years ago, propelling the company into the stratosphere. Could the party be ...

There’s an ongoing debate in the PPC community about whether ad strength is a metric worth measuring or optimizing for. While Google states that ad strength doesn’t directly influence ad serving ...

Parent company Alphabet delivered its first $100 billion quarter, with AI supporting ad relevancy, performance and automation ...

Google is flattening the org chart in one of its most crucial business groups, per an internal memo.