Relevance and fresh context are now baseline in digital advertising, and ad-weary consumers decide which messages earn their attention. During an ADWEEK House Cannes Lions Group Chat co-hosted with ...

Wolk highlights the shift from traditional concerns about ad placement next to sensitive news content to a more nuanced understanding that not all news is negative. “People say that a lot of times, ...

NEW YORK—AI ad-tech company Seedtag has launched new capabilities for its contextual targeting solutions that it calls “neuro-contextual advertising.” Built on the combination of artificial ...

Contextual advertising has long been a core aspect of advertising, predating the digital age. Before the advent of privacy regulations and data-driven targeting, advertisers strategically placed ads ...

Contextual targeting – one of the oldest tricks in the advertising playbook – has been enjoying a comeback in recent years as an alternative to third-party-cookie-based audiences. Dotdash Meredith ...

NEW YORK--(BUSINESS WIRE)--Cognitiv, the leading advanced performance partner powered by deep learning, today launched a major upgrade to ContextGPT™, bringing new levels of precision to contextual ...

Contextual targeting leverages metadata to align ads with relevant content, such as placing a pizza ad during a scene where characters order pizza. "It also means that if there's sports content on, ...

Precision at speed sounds like a contradiction until you watch modern advertising systems make decisions in milliseconds.

Digital advertising has always promised precision, but contextual targeting has consistently fallen short. For years, advertisers have struggled with crude systems that serve ads for wedding dresses ...

Health care marketers are playing what feels like a constant game of digital Whac-A-Mole, from dealing with ongoing signal loss and ever-changing privacy regulations to the challenge of reaching the ...

What’s down the road for radio and podcasting in 2025? Triton Digital has unveiled its executives’ forecasts for 2025 in the audio marketing landscape – from the rise of contextual targeting to the ...