18 Lessons Coaches Learned From Big Content Marketing Mistakes

Good content marketing isn’t about getting it right every time; it’s about learning what resonates with the audience to build ...
Forbes

5 Ways Content Marketing Has Changed Since ChatGPT Launched

Justin Belmont is Founder & CEO of Prose, a leading content marketing agency that has powered 1,000+ brands for over a decade. Where were you on November 30, 2022? It was just an average ...
Marketing

Two Ways to Register

Whether you're a marketing department of one or a team of 20, PRO membership gives you the knowledge and inspiration you need to grow your programs, your career, and your network. Content Marketer's ...

Entertainment marketing is engaging and purpose driven

Entertainment marketing, when rooted in purpose, can be a powerful force for good, fostering positive cultural change while ...
Chief Marketer

Survey: B2B Content Needs Soar, but Marketing Budgets Don’t

B2B content production is skyrocketing, according to 10Fold Communications’ report “AI-First, Buyer-Ready: Inside the New Era of B2B Content Marketing, Part I.” Among the 400 senior marketing ...
Chief Marketer

Audible’s Head of Brand and Content Marketing on Experiential, Digital and Social Strategy

Editor’s Note: Though originally an audio brand, Audible now leads with marketing activations popping up at festivals, international events and fan cons, all with the goal of reaching new audiences ...
Diginomica

Short-form video is the top content in B2B marketing, but there's more to consider for your strategy.

I didn’t have to read HubSpot’s 2025 State of Marketing report or the LinkedIn 2024 Benchmarks Report to know that short-form video content was the top content type used in marketing in 2024 and is ...