New research highlights how consumer technology brands are navigating rising acquisition costs, AI-driven search ...

In his new role, Lirio will bolster the Vantis Life brand online by leveraging message development, social media marketing, and search engine optimization techniques to expand the company’s consumer ...

Consumer products businesses are acutely aware of the power their retail partners hold. It’s data. They know who the customers are, what they buy, how often they buy it. Production costs are up.

Pharmaceutical companies spent more money on DTC advertising when medical research found that the drug was less effective.

The latest GamesIndustry.biz whitepaper is available to download, entitled 'A complete guide to monetising and marketing your video games direct-to-consumer.' This whitepaper was written and produced ...

More than a quarter of a century ago, the FDA eased regulations to make it easier for pharmaceutical companies to advertise directly to consumers. Today, it is nearly impossible to get through a ...