While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Learn the key differences between the Consumer Confidence Index and the Michigan Consumer Sentiment Index to understand their impact on spending and economic outlook.

Retailers best serve customers when they can identify their needs and proactively meet them. That’s why accurately predicting consumer behavior is so important. It might not always be easy — Walmart’s ...

When you see other people in the world, there are several predictions you often make about them. You often want to predict what they will do (like whether someone standing at a crosswalk is about to ...