Bridging imagination and reality is key to unlocking potential in the consumer packaged goods (CPG) innovation cycle. First, you come up with a new concept. Then you make and test it with consumers.

Media are invited to watch NASA researchers drop test a jet fuselage cross-section with 10 crash dummies on board Thursday, June 29, at Langley’s historic gantry facility in Hampton, Virginia. Media ...

Too many businesses pour time and money into developing products or services that ultimately fail. The reason? They never validated their assumptions before launching. Concept testing reduces that ...

The BMW i4 M50 and iX M60 may carry the M badge but are not full-blown BMW M cars. Rest assured, the first proper M car with all-electric propulsion is coming, the automaker's performance division has ...

Recently, I wrote about the power of the CPO-CTO partnership. I then covered how CTOs and their teams can leverage networked testing best practices. Today, I go deeper into one of the four tenets of ...

The Stuttgart manufacturer first showed the new car, named the ‘Concept AMG GT Track Sport’ with a number of heavily ...

Lockheed Martin is readying to conduct a flight test in 2026 of its long-range missile offering informing the Army’s ...

BMW has been making waves with its i3 and i8, but now it's time for the company's more-traditional cars to get some bigger battery packs. We take a prototype plug-in hybrid X5 SUV for a quick spin.

Mercedes is prepping a track-focused monster based on the AMG GT Coupe, featuring a massive rear wing and plenty of vents ...