This Colgate toothpaste will make your teeth whiter and your smiler brighter & it's on sale for $5. (Photo via Amazon) According to shoppers, the Colgate Elixir toothpaste will make your teeth *super* ...

Add Yahoo as a preferred source to see more of our stories on Google. As a society, we’re constantly bombarded with images of celebrities, models and politicians with perfect, photo-ready teeth, which ...

When you’re getting your photo snapped, are you showing off all of your pearly whites, or hiding them away in your smile, worried that they might not be quite so pearly, or quite so white, anymore? We ...

LOS ANGELES (Legal Newsline) – A class action lawsuit against a toothpaste brand claims the company falsely advertised how well its toothpaste removes stains. Jacqueline Dean filed the lawsuit on Jan.

Our best whitening toothpastes will help you get a brighter, whiter smile, tested by the GHI. Shop our edit now.

There are pink pencils for her with "inspirational" quotes etched on them to the tune of "Buy the Shoes!" and antibacterial for him dubbed "Mr. Mom." There's even an entire blog pointing out the ...

Colgate-Palmolive will defend allegations it is misleading customers about its new whitening toothpaste's ability to 'take years off' their smiles, a court has been told. Procter and Gamble, the ...

The National Advertising Division (NAD) of the Council of Better Business Bureaus is recommending that Colgate-Palmolive discontinue certain marketing claims for its Optic White toothpaste, including ...