How to use Google Ads Promotion assets (a step-by-step checklist)

Here's how you can highlight deals and sales in your Search and Performance Max campaigns without touching your core ad copy.
Search Engine Land

UTMs for Google Business Profile: Track clicks smarter

Urchin Tracking Module (UTM) parameters help track searcher engagement with specific elements of Google Business Profiles (GBPs). Without these snippets of code being added to the URLs of fields in ...
Engadget

Google plans to appeal the antitrust ruling against its search engine dominance

The complex and consequential antitrust trial against Google and its search engine practices recently heard its closing arguments, and the tech giant is already planning to appeal. In a post made on X ...

Explained: How Google's own inventions now threaten its search monopoly

Google's 2017 Transformer paper and its open-source Chromium project helped power an AI revolution that is now challenging ...