Rebranding–which can include updating your positioning, messaging, visual identity, website and more–is a big investment of time and capital. To the outside world, it signals an intention to mark a ...

Brand identity is the way a company or a brand wants to be identified by existing and potential customers. Companies convey brand identity through a variety of communication vehicles, including ...

The 2021 Ford Mustang Mach-E did more than add another electric crossover to crowded dealer lots. By putting the pony badge ...

Brands that evolve their identity thoughtfully and strategically thrive in the digital age, where perception drives value and ...

All marketers today face a quintessential challenge: How can a brand spread its message on diverse platforms and talk to different audiences through unique content, while also clearly capturing the ...

NEW YORK – Oct. 8, 2020 – CBS has unveiled a new brand identity that evolves, simplifies and elevates the look and feel of all its divisions across platforms while creatively featuring iconic elements ...

When approached in the right way, employee engagement can have a significant impact on your overall brand identity, ensuring that company values are lived and demonstrated in both customer-facing and ...

Welcome to the Bates College Brand Identity Guide. This guide is intended to be a roadmap, providing guidance on how best to represent the college, its people, and its programs consistently and ...

The new look signals an identity shift: “We’re a music brand, not a tech company!” For a brand that fronts such a vast and eclectic array of music–a database of some 30 million songs, including the ...

The refresh includes a black wordmark replacing the pink and green logo and a redesigned website with an updated layout and navigation for clearer product information.