Consumers are inundated every day with ads for products and services. The number of options is exhausting. What makes consumers stop and pay attention? As brands work to answer this question, they ...

Big data refers to large, diverse sets of information from multiple sources that can provide strategic information for ...

Christena Garduno is the CEO of Media Culture, a brand response agency specializing in media planning and buying for nearly 30 years. Big data is transforming the relationship between companies and ...

In today’s business landscape, data is the key ingredient to long-term growth. However, specialized tools and software are required to translate data into actionable insights. Without it, the data is ...