Writing a vision statement isn’t just an exercise in stringing words together - it’s an opportunity to inspire, align, and drive action. The most effective vision statements don’t just state an ideal ...

Forbes contributors publish independent expert analyses and insights. Laurel Donnellan is a compassion advocate focusing on leadership. Vision is a fundamental aspect of effective leadership. It ...

A vision statement needs to be true to your brand, not true to your products. Imagine if Apple’s Steve Jobs had created his company vision in the ’80s based on his product portfolio. There’d have been ...