ChatGPT ads mark a shift from keyword intent to behavioral understanding, changing how relevance, creative and measurement work. The post For ChatGPT ads, behavior matters more than targeting appeared ...

The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...

Despite lingering economic concerns, the expansion of hybrid ad-supported/ad-free models helped spur healthy 6% year-over-year growth in premium video ad views in the U.S. in first-half 2023, ...

In recent months, online social networking Web sites have received a fair amount of media coverage. The attention has not only concerned their rapid growth and enormous popularity, but also, and ...

NEW YORK, NY / ACCESS Newswire / January / Infillion, the industry's first agent-native media execution platform, today announced a strategic partnership with Yobi, the leading behavioral AI company.

ChatGPT ads mark a shift from keyword intent to behavioral understanding, changing how relevance, creative and measurement work.