There was no shortage of people looking to show you how to understand and utilise social media in 2011. But the people that will have made an impact on their audience in that time will have approached ...

Big B2C firms can weather the loss of a few customers. But for B2B, every potential customer counts. "Coca-Cola doesn't care if it loses a few customers to a rival," said Paul Gillin of Paul Gillin ...

The right marketing channel mix is a matter of constant investigation, trial, and measurement; each channel has its own tips and tricks. Let’s take a look at the wide variety of B2B marketing channels ...

As I wrote way back in 2007, there are plenty of things wrong with social media for B2B marketing. But in that post I also alluded to the fact that there are plenty of things right. Social media tools ...

The 12th Annual Strategy & Planning Series (SPS) begins today, focused on helping marketers creating a new AI hybrid ...

Please note that the posts on The Blogs are contributed by third parties. The opinions, facts and any media content in them are presented solely by the authors, and neither The Times of Israel nor its ...

As B2B buyer preferences continue to shift, it’s becoming clear that today’s content is losing its appeal. PathFactory’s recent “2024 Benchmark Report” revealed a 23% decrease in time spent on blogs, ...

The B2B buyer journey transformation was underway even before the pandemic; Covid-19 merely fast-forwarded and cemented the rise of digital buying behaviors. According to Gartner, 80% of B2B sales ...

Nowhere is the discrimination against B2B marketing more apparent than in the social media space. Not one blog on The Viral Garden’s Top 25 Marketing Blogs is focused on B2B marketing, and only two ...

Blogs play important roles in B2B law firms’ marketing and business development efforts, but perhaps not the ones you think. Pick an industry, any industry. No matter which one you choose, you will ...