While it's been established that B2B businesses often benefit from content marketing, one type of content leads the way to more credibility (and conversion): case studies. In general terms, a case ...

In this episode of the Marketing Smarts podcast, we talk with business adviser and author Bob Wiesner about how to create stronger B2B case studies. Bob shares why case studies are important, what we ...

In this episode of the Marketing Smarts Live Show, business adviser and author Bob Wiesner explains how you can create stronger B2B case studies. Bob shares why case studies are important, what we ...

Over 80% of B2B marketers believe that case studies and customer testimonials were the most effective content marketing tools. 90% of buyers say that these are more persuasive in their purchase ...

DUBLIN--(BUSINESS WIRE)--The "Telco B2B & Consumer IoT Strategies and Case Studies" report has been added to ResearchAndMarkets.com's offering. Telco B2B & Consumer IoT Strategies and Case Studies' a ...

The humble case study is a content staple for B2B marketers. Will Green reveals the steps to take to ensure yours impresses your prospects Case studies should be a marketers’ dream tool. In a B2B ...

Two B2B advertisers saw CPLs drop up to 47% after adding YouTube video campaigns. Here’s how video lifted search performance ...

Ever since the social media tsunami hit the corporate boardroom in 2008, B2B social media discussions have been usually met with rolling eyes and smug grins. After all, B2B is all about business, not ...

As the chief marketing officer at Wasabi, Michael brings 25+ years of experience building brands across a wide spectrum of technology companies, ranging from venture-backed startups to publicly-traded ...

While the pandemic may have slowed down everyday life for people around the world, it had the opposite effect on many industries in the business sector. In 2020, industries like tech, e-commerce, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. When prospects are in the awareness or consideration phase in their buyer’s journey, there’s ...

Opinions expressed by Entrepreneur contributors are their own. While it’s been established that B2B businesses often benefit from content marketing, one type of content leads the way to more ...