Managing B2B relationships is more complicated than B2C. Compared with B2C, B2B purchasing cycles take longer, and the business depends much on established contacts and serves a smaller audience. For ...

Is your CRM driving growth — or driving your teams apart? Too often, sales and marketing treat the CRM as a battleground, ...

B2B leaders say their firms have increasingly been using customer relationship management (CRM) systems as centralized communications hubs for nurturing leads, according to recent research from ...

The $10B CRM market has remained largely stagnant for nearly two decades, with B2B SaaS companies forced to rely on bloated, outdated systems that create more problems than they solve. Sales teams ...

If your B2B startup has graduated from spreadsheets to a CRM (contact relationship management) system, congratulations. You’ve made great strides in managing relationships with prospects and customers ...

The future of B2B lead generation is here. Explore highlights from the recent announcement from HubSpot & TikTok, and how to get started. The new partnership allows for real-time lead synchronization ...

Which factors are most important to B2B sales teams when choosing a CRM? What are salespeople's biggest complaints with their current CRM solution? Which challenges do they hope AI integrations in ...

In today’s rapidly evolving digital sphere, a dependable Customer Relationship Management (CRM) system stands as the cornerstone of success, seamlessly managing leads, automating communications, and ...

In the past, B2B transactions relied heavily on in-person meetings, trade shows, and manual negotiations. Today, ...

WESTPORT, CT / ACCESS Newswire / October 29, 2025 / Zaelab , a leading consultancy of business-to-business ("B2B") digital ...