Apple supposedly will announce its first virtual reality/augmented reality headset “in the next several months,” according to a very reliable source. It could be as quickly as WWDC 2021. That’s well ...

Apple’s first mixed reality headset will feature “pancake” lenses that allow for a lighter, more compact design, according to a new report. The device is still on track to make its debut in late 2022, ...

According to the patent, the video game-like windshield would aid you in all sorts of ways while you cruise the streets. It could overlay or emphasize signs with relevant information or show the ...

Customers are more likely to purchase items after viewing it in AR, Amazon said. — -- Amazon announced this week that its augmented-reality shopping tool -- which allows users to visualize how an ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

Advances in augmented reality (AR), virtual reality (VR), spatial audio and other immersive technologies are opening the door to richer, more memorable brand experiences.

Augmented Reality (AR), unlike virtual reality (VR), integrates digital information within a user's environment. It provides an interactive version of the real world, offering functionality from ...

ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key ...

Augmented reality surgical navigation integrates computer-generated images like an MRI or CT scan with intraoperative visualization of the surgical field, essentially merging the virtual and physical ...