The power of advertising extends far beyond selling products. Great campaigns can shift cultural perspectives, challenge societal norms, and create lasting change that resonates decades after their ...

AT&T has launched a new ad campaign starring Luke Wilson that calls out T-Mobile for alleged misleading marketing practices. The move highlights the growing rivalry between the two carriers as ...

Integral Ad Science (IAS) has uncovered a new ad-fraud operation exploiting Android gaming apps to covertly divert ad traffic to a network of HTML5 gaming domains. Called ‘Arcade’, the scheme has ...

ESET researchers have uncovered two Android spyware campaigns targeting individuals interested in secure communication apps, namely Signal and ToTok. These campaigns distribute malware through ...

In competitive industries where keywords are costly, every edge matters. Beyond keyword targeting, consider layering audience targeting onto your Search campaigns to gather richer performance data.