Have you ever heard the saying knowledge is power? … Well, then why don’t you have any idea what days of the week and times of the day your ads are knocking it out of the park in terms of impressions, ...

Editor’s note: “The First 90 Days” is a series about how to make 2016 a year of breakout growth for your business. Let us know how you’re making the first 90 days count by joining the conversation on ...

User experience has become a point of focus for the digital advertising community and the rise of mobile has helped bring that about. With a mobile-first user experience in mind, Google has announced ...

Google's new AdWords Experience, an update to AdWords Manager, is meant to help brands tweak their ad campaigns to address shoppers' "micro-moments." Every shopper wants to get bargains online, ...

If you aren’t taking advantage of Google’s marketing tools, you’re not marketing correctly. There’s no denying that Google certainly has some of the best, most advanced marketing tools within the ...

The revolutionary advertising product launched 25 years ago, propelling the company into the stratosphere. Could the party be ...

The signs were all pointing this way. Google announced Tuesday a change to the ad rotation settings in AdWords. There will soon be just two options: “Optimize: Prefer best performing ads” and the ...

Google’s test to bring text messaging to AdWords ads will soon be rolling out of beta. Google has been testing click-to-text in AdWords search ads for several months now. Call extensions have been ...

Emoji have been spotted in the wild in Google AdWords ads titles, giving rise to speculation that this option may be rolled out globally for all advertisers soon. We have seen this before, although ...