Google marks 25 years of Ads, evolving from search keywords to AI-powered campaigns that reach audiences and deliver answers.

Google Search VP says advertisers should expect new and novel ad formats built for conversational and multimodal queries.

Google’s AI Overview has somehow successfully managed to get people to be less engaged with search results, clicking through ...

PRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has expanded its artificial intelligence capabilities to ...

Responsive Search Ads (RSAs) have been around for many years now, but for some reason, so many Google Ads practitioners still find them confusing. RSAs can be incredibly powerful if you know how to ...

Google recently updated its sponsored search results – those listings that typically appear above organic results in search engine results pages (SERPs) – with new navigation ...

This post was sponsored by Bluepear. The opinions expressed in this article are the sponsor’s own. Have you ever seen an ad that looks just like your favorite brand’s ad, but isn’t? Ad hijacking. Ever ...

Uber Ads is now a $1.5 billion run rate business. Advertisers benefit from high-intent, closed-loop attribution, which gives them a clear return on ad spend. If ad growth continues at this pace, it ...

As global ad spend becomes overwhelmingly digital, marketers in Asia Pacific are entering a new era, one defined less by ...