The endless soap-chopping, foam-cutting, and slime-squishing videos on Instagram all prove that people are still obsessed with autonomous sensory meridian response — more commonly known as ASMR — ...

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The woman’s voice is soft and mellow. “Go ahead, lean back, put your feet up,” she says. “And relax to some of the calming sounds of the airport.” The calming sounds of the what now? What follows is ...

You’ve heard about Cardi B tried it. You saw the Zoe Kravitz beer ad. But what is ASMR, exactly? Autonomous sensory meridian response (ASMR) is a heady way of saying “brain tingles.” For lots of ...

JetBlue is introducing AirSMR, a nine-minute audio experience that features calming sounds of airport announcements, the light chatter of crowds, snack bags crinkling, and airplanes landing and taking ...

Autonomous sensory meridian response (ASMR) occurs when certain stimuli, including sounds, visuals, or close contact with another person, produce tingling or calm feelings and sensations. Share on ...

Apple’s latest advertising strategy might be engineered more to make you tingle than to buy a new iPhone. The tech giant released four autonomous sensory meridian response (ASMR) videos on Wednesday ...