Today’s developers face mounting challenges: heavier workloads, complex tech stacks and an increasingly fragmented advertising landscape demanding automation at scale. This complexity limits their ...

Microsoft has launched a limited preview of its Ad Selection API for developers on Edge, focusing on displaying ads while enhancing user privacy without third-party cookies. Microsoft has announced a ...

Ads APIs aren’t just for social media networks anymore. Tuesday marked the launch of Roku’s Ads API, which feeds directly into the company’s self-serve Ads Manager. The new free-to-use toolkit will ...

SAN JOSE, Calif.—Roku has launched Roku Ads API, a fully open, self-serve developer platform for connected TV (CTV) advertising. The Roku Ads API gives developers direct access to Roku’s first-party ...

Google is releasing the Google Ads API Developer Assistant v1.0, a new Gemini CLI extension that lets developers interact with the Ads API using natural language — turning plain-English prompts into ...

Google announced on Friday that there is a delay with the Google Ads team reviewing and thus approving developer token access ...

Google will officially sunset its Ads API v18 on Aug. 20. Any applications still using this version after that date will see all API requests fail. Why we care. For developers and advertisers who rely ...

74% of developers now prioritize API design when building applications, according to Postman’s 2024 State of the API Report Developers are shifting from code-first to API-first thinking when it comes ...

The Google Ads API will no longer accept new adopters of session attributes or IP address data in conversion imports starting Feb. 2nd. Developers who already use these fields can continue for now, ...