Despite deepening consumer distrust of AI content, marketers and streamers are embracing AI-powered products to bolster video ad investments.

“And indeed, AI allows content or format to actually potentially really resonate for the person who’s seeing the ad,” said ...

🎬 Want to turn a single image into a full cinematic ad? In this video, I’ll walk you through how to create high-quality, ...

Creating effective ad copy has always been a critical skill for PPC marketers, especially in Google Ads. In the past, it meant hours of brainstorming, drafting, and A/B testing. Today, LLMs like ...

Expect a streaming giant to look a little different this year.

Forbes contributors publish independent expert analyses and insights. Dan Gingiss covers news impacting your customers and employees. Everything about artificial intelligence tends to move at warp ...

Advertisers see the inability of consumers to distinguish AI from human content as a core conflict, and resulting shifts in ...

Jeep recently launched an advertising campaign leveraging artificial intelligence-generated imagery. The marketing tactic stands to save companies time and money. Experts compared ethical concerns ...

Eighteen months ago, it was plausible that artificial intelligence might take a different path than social media. Back then, ...

Paul Harrison has previously received funding from ASIC, the Consumer Action Law Centre, and the Department of the Environment, Heritage and the Arts. He is a member of the Consumer Policy Research ...