Having data is only half the battle. How do you know your data actually means something? With some simple Python code, you can quickly check if differences in data are actually significant. In ...

A/B testing is nothing new. So why do so many businesses still fail to do it? Conducting online A/B and multivariate testing is nothing new. The practice has been around for decades now, with Google ...

Whether you’re building a chip or an airplane, you need to measure the effectiveness of the product at each step of the manufacturing process, much like you do with developing software. Flojoy, an ...

In today’s fast-paced digital landscape, where user expectations are constantly evolving and competition is only a click away, building successful products is no longer about guesswork or intuition—it ...

A/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an enterprise scale, A/B testing poses unique challenges that can ...

In today’s fast-paced digital landscape, where user expectations are constantly evolving and competition is only a click away, building successful products is no longer about guesswork or intuition—it ...