New Atlas

Nike announces two crazy new shoes: mind-altering and self-propelling

Nike has been working on some strange new ideas. The first is a pair of shoes that activate your mind body connection through receptors in your feet. The second are powered sneakers. Oh, and there's also an inflatable coat and a super-cooling shirt.
Wareable

Nike’s Project Amplify is a robotic shoe designed to power your run

Nike has unveiled Project Amplify, an initiative it describes as the world's first powered footwear system designed for running and walking.
HawkCentral

Caitlin Clark's next Nike shoe has a release date. When to get the Kobe 6 Protro.

For the second time, Caitlin Clark is getting her own version of Nike's Kobe Bryant shoes. The shoes release in November and retail for $200.

Colin Jost and Pete Davidson's Staten Island Ferry Is No Longer for Sale, Sports Nike Sponsorship

Colin Jost and Pete Davidson have apparently thrown their decision to sell the Staten Island Ferry they purchased in 2022 into reverse. The ferry was spotted during the New York Marathon bearing a Nike logo alongside the words,
Gear Patrol on MSN

I Didn’t Expect to Like Nike’s Wildly Futuristic Robotic Shoes. Then I Tried Them

Unlike a super shoe, Project Amplify isn't about making people quicker. But I'll be damned if it isn't fun to run fast.

The 8 Best Things to Buy From Nike Right Now, According to Our Editors

From puffer jackets to best-selling kicks, our commerce editors round up their favorite things to buy from The Swoosh in 2025

Nike jacket may be a showstopper at Winter Olympics

We are less than 100 days from Italy playing host to the world’s greatest athletes in the Winter Olympics. Justin Surrency has been with some of those athletes looking to have memorable performances for Team USA.
TweakTown

Nike unveils 'world's first powered footwear system' for running and walking

Nike has unveiled the 'world's first powered footwear system,' and it isn't designed for pro athletes, just a general person looking to go farther.

Nike ad with Ken Griffey Jr playing organ makes its World Series debut

Nike's ad features former Moeller High School standout and Cincinnati Reds Hall of Famer Ken Griffey Jr. laughing while appearing to play the organ.

Nike Debuts Therma-FIT Inflatable, Warming Jacket for 2026 Winter Olympics in Video

Nike initially debuted an inflatable jacket in 2008 with the ACG Gore-Tex Airvantage Exotherm Jacket. The brand brought back inflatable jackets as part of its ISPA line with the release of the Adapt Sense Air Jacket spring 2025.
Opinion

Nike’s new slogan is the perfect motto for an anxious America

Nike's shift from "Just Do It" to "Why Do It?" reflects America's cultural embrace of hesitation over action, marking a troubling trend in brand messaging.
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